Building an AI company in public. Product decisions, philosophy, and the real story — including the parts that still might be wrong.
The Fylle Foundation Story
We ran a marketing agency in Milan. When AI got good enough, we started building with it. Then we learned the hard way: agents are commodity. Context is the moat.
Or the Best Validation Deck We Never Built
Anthropic shipped a source map with the entire Claude Code codebase. Inside it, a context engine. We're building a company on the same thesis. So — did they just make us irrelevant?
Why we built .fylle — and why we gave it away
There is no standard way to say "this is my agent" in a format that any framework can understand. That's why we built .fylle — a portable container for AI agents — and open-sourced it.